Content marketing to HR and people leaders with a TWIST
Want to reach HR and people leaders with engaging content? Maximise your new and existing marketing spend by becoming a People Space Brand Partner
Become a Brand Partner and get an instant platform to promote your business to HR and people leaders across the world
Why use The People Space as a platform to help you reach and educate your HR audience?
Unique content written by award-winning journalists who are expert in the fields of work, HR, leadership, digital and new technologies
Indefinite licence to use any content created on your own platforms
Video interviews with The People Space's award-winning editorial director - fully captioned by humans to ensure a correct transcript!
Campaign subjects are sense-checked with members of The People Space community of HR and people leaders
Lots of 'bang for your buck' with our flexible and cost-effective pricing.
3 major benefits of using The People Space
Cutting edge content featuring global HR leaders
The People Space is all about content that is cutting edge and resonates with future fit HR leaders. We interview these leaders for our Brand Partner content so your message sits alongside comments from your target audience, giving it credibility. Our actionable content written by award-wining specialist journalists helps HR and people leaders deliver modern working practices and high impact, sustainable value so they flourish in today’s fast moving digital environment where increasingly humans will work alongside machines. It's not just the usual HR stuff!
Transition from 'vendor' to 'trusted adviser'
We believe content is key to enabling marketers to join the conversations being had by people leaders across the world. When brands create great content that the audience wants, they see increased reach, engagement and potentially conversion. By working with us you get third party validation as your content appears on a dedicated channel on The People Space website as well as on our bi-monthly newsletter. Plus we sense-check ideas with our audience of senior HR and people leaders.
Expert advice and ideation from our team
Tap into our editorial director's high-level network and expertise. With more than three decades as a business journalist, Siân was previously editor and then publishing director of HR magazine in the UK as well as founder of the HR Most Influential annual ranking and the HR in the Boardroom programme. She believes in a human-centric future of work in which technology is used for good and loves to bring people together to that end. Building relationships is key to The People Space's approach.
The People Space was instrumental in expanding and extending our content to keep connecting with our target audiences. The People Space has something to say. It provides a platform for HR influencers and opinion makers to encourage debate. We believe that The People Space can help all HR suppliers get their messages to their audiences. People know it, they read it and they follow it.
Liz Sebag-Montefiore, director at 10Eighty
The People Space cares about our brand as well as its own and advises accordingly. It knows how to deliver our thinking in a way that is readily consumable and can influence its audience's thinking and practice to make a difference. Its incisive interviewing, editing and creation of assets means we are provided with content that can be used much more widely across our own platforms, delivering fantastic value.
Jacqui Thomasen, head of external engagement at OUBS
The 3 best reasons to become a Brand Partner that make it awesome for HR vendors
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'Glue' power: engage with the people that matter to you
We don't do one hit wonders and we're not all about the numbers. Neither of these builds long-term engagement with the top level HR and people leaders you want to reach! You don't want to waste your money reaching people without a budget or influence in the purchasing decision. We develop campaigns that are sticky, with mobile-first and easy-to-share content, providing more than one chance to be seen by the people that matter on whatever media they prefer.
We work closely with our Brand Partners to build awareness over six to 12 months through multimedia campaigns designed to appeal to senior HR and people leaders at different times in the buying cycle. Our Brand Partners are not advertisers – they are an integral part of The People Space community.
Maximise your spend: content marketing and magazine in one
Partnering with The People Space is like working with both a a dedicated content marketing agency and traditional HR publication.
Yes, we create timely and relevant campaigns based on our founders' extensive network and knowledge of the HR and future-of-work field. And we also give you instant coverage on our global website and in our data-compliant newsletter.
The TWIST? You get to use any content we create for you on your own website, email newsletters or internal communication, as does Armstrong Craven (see right). This includes blogs, articles, videos, PDFs, podcasts and shareable social media assets. It's a magazine and content marketer rolled into one! Arm
Flexibility: we take the hassle out of budgeting
We understand how tight resources are for marketers today. We have flexible payment options and can create a 12-month campaign for the price some our rivals charge for one webinar!
The People Space works for vendors in...
Employee experience
Employee wellbeing
HR technology
Talent
L&D
Management consulting
Law
And Many More
2,500 fully opted-in senior HR and people practitioners and academics from across the world subscribe to our newsletter, which is growing every day
Events: targeted and intimate
An Audience with distinguished professor Richard Boyatzis on Coaching with Compassion
A prestigious event in London, UK featuring 80 HR leaders and sponsored by The Open University Business School, legal firm Shoosmiths and leadership consultancy Black Isle Group.
How to Become a More Commercial HR Leader
An interactive event in partnership with HR technology company SD Worx featuring 30 CEOs and HR leaders talking about what organisations want from HR and how HR should prioritise its time and budget.
Are you ready to work with The People Space to build brand awareness and your network of HR leaders?
Click the button below to fill in your contact details and one of our founders will be in touch to discuss your requirements. We believe in the personal touch!
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